EGEA

by tass • Uploaded: Jun. 04 '09

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Description: EGEA Cosmetics, perfumery distributor. v2 reversed
As seen on: www.alextass.com
Status: Nothing set
Viewed: 2533
Tags: custom custom made branding identity
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lundeja Jun. 05 '09

I'm pretty sure this style will always remind me of raja.

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tass Jun. 05 '09

ans to some people reminds of givenchy :)

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tass Jun. 05 '09

and to some people reminds of givenchy :)

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epsilon Jun. 05 '09

Yep, Raja has pretty much claimed this style with his %22Maze%22 logo.

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tass Jun. 05 '09

no offense guys but i don't see no relevance. *what are you trying to say? that from now on every squared element used in rotating modes or for a %22 symmetric symbol%22:http://perfumelover.com/givenchy/index-files/logo.gif to transmit an identity will be credited to raja's style? **i respect what he does, and his showcase but this is nonsense to me. and again no offense to raja, but i don't think that he was the first or the last who had that idea / concept done.**and take a closer look. raja's logo follows the maze concept (word used in his motto as well). in this logo i'm just using a base letter as a symbol of all the others describing the final word. i don't see how do these 2 logo and concepts interact. only that we both have for letters and a shape based on a square letter?

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tass Jun. 05 '09

oh, and how about this old %22greek patterns%22:http://images.teamsugar.com/files/users/6/61259/35_2007/key.jpg or this %22ones%22:http://images.google.ro/images?hl%3Dro%26client%3Dfirefox-a%26rls%3Dorg.mozilla%253Aen-US%253Aofficial%26um%3D1%26sa%3D1%26q%3Dgreek pattern%26btnG%3DC%25C4%2583utare Imagini%26aq%3Df%26oq%3D we cannot attribute them to raja, can we?

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tass Jun. 05 '09

oh, and how about this old %22greek patterns%22:http://images.teamsugar.com/files/users/6/61259/35_2007/key.jpg we cannot attribute them to raja, can we?

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lundeja Jun. 05 '09

I wasn't putting down the design, just saying that for whatever reason blocks like this always remind me of his logo. I meant no disrespect.

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epsilon Jun. 05 '09

Alex, I simply meant that for someone who saw a Maze logo, your logo instantly evokes the association with it. Both are bold and clever and they sure differ in details, but they effectively share the same concept of using squarely-shaped letters build out of single continuous straight-angled strokes with balanced positive/negative spacing. This concept _is_ quite unique. I don't know if Raja was the first to use, perhaps not, in which case his logo will be in the exact same situation as yours. Greek patterns are just that - patterns, not a typeface treatment.

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tass Jun. 05 '09

I understand your point of views, thank you for posting and for clearing that to me. Unfortunately for me the client rejected all the proposals (including this so here we are, on the road again). I sincerely was expecting for more feedback on all the proposals but it seems like they didn't got so much attention that i was hoping to. **Thank you lundeja and epsilon for your comments.

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lundeja Jun. 05 '09

No harm no foul right fellas :)**For what its worth I did really like this one: http://logopond.com/gallery/detail/65824

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tass Jun. 05 '09

Indeed, thanks. :)

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raja Jun. 09 '09

The unit symbol far pre-dates anything Greek, although it's commonly referred to as the Greek key patteren. This symbol is seen in more ancient Indian pottery as well. In either case, I came to know of this information after it had been pointed out to me sometime after designing my own logo. I think it's somewhat of an instinctual and easy design to render and that could perhaps explain its universalism and why it's seen in ancient artifacts from every part of the world. It's still quite prevalent in South America today. A closer look at what I did (without knowing) is recreate the symbol with an extension. I must have some ancestral DNA still buzzing through my system!**If it's of any relevance, I do have the logo trademarked and registered.**Also on my arm!**http://rajasandhu.com/raja_tattoo.jpg

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tass Jun. 09 '09

Thank you for the explanation. I understood what you mean, i really hope you understood me too. *And btw nice tattoo, that's what love for your own brand means! :)

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tass Jun. 09 '09

Cmooon :)) i trust the man!

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raja Jun. 09 '09

Im better at Photoshop than that!

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