Jive Software

by Raja • Uploaded: Feb. 24 '08
Gallerized Feb. '08 fd7591cd40c8a987bcb046ea8b91b6ed.png

Description: We are really excited about this one. I collaborated with Mike Erickson (http://logopond.com/members/profile/showcase/679) and under the direction of Sam Lawrence (http://gobigalways.com/) and Mike Sigler (http://www.siglerdesign.com/) we came to this solution. You can learn more about it here, http://www.jivesoftware.com/community/blogs/jivetalks/2008/02/18/jive-gets-a-new-logo#comments . Thanks for looking!

As seen on: http://www.jivesoftware.com/

Status: Nothing set

Commenting: Not seeking critique

More from this user:

raja said on Feb. 24 '08

that was a lot of name dropping - but it was a team effort and should be noted!

admarcbart said on Feb. 24 '08

Name dropping to say the least. "I would like to thank the Academy, The Clique, Adobe CS3 Illustrator, and everyone else that I have forgot!". HAHA! It turned out great guys!

gthobbs said on Feb. 24 '08

Very simple. Very nice. "iv" kerning is a little loose

metaeducation said on Feb. 27 '08

Hi Raja,

Well I don't want to disagree with the whole committee :) but the first thing I thought was: "why does the cut-through stop?" It would still be readable even with a line all the way through it, a la:


And extending the 'j' hook a little might be nice too. :)


jjjost said on Feb. 27 '08

Oooohh... I like it!

neverseen said on Feb. 28 '08

clever result :D

onesummer said on Feb. 28 '08

i like that the cut through stops. to me it gives the logo more dimension.

entz said on Feb. 28 '08

nice! but with the "e" a bit tilted, i would have tilted the "j" as well just to see :)

chibbell said on Feb. 28 '08

That logo took a LOT of effort and I'm ecstatic. It really was a team effort and despite the dreaded "design by committee", I think it turned out great. I really appreciate all the work Raja and Mike put into this. As a designer I found it very hard to take on the role of the client. Huge thanks to everyone who worked on this. :)

OcularInk said on Feb. 28 '08

This turned out really nice. Great job, guys!! It's almost as if the cut through the letters was meant to be there. Now that takes some skill.

Would you please scale logo down now? It's suffocating.

metaeducation said on Feb. 28 '08

Hmmm... well I'm just concerned that cutting only one side of the 'v' makes the v look like it has a dot. To me, the time it takes to fill in the concept of a meteor flying through the neck of the 'v' doesn't seem to pay off the consequence of anyone being jolted by "jii/e". Cutting both sides makes the eye take for granted that it's being "swooshed" all the way across.

(However, after looking a little longer I decided I did like the unique shape of the 'e' which is surprisingly readable... so I retract the idea of cutting through the right side of 'e'!)

For balance, I note that it's already the case that each of the 'v' and the 'e' characters are as individually wide as the 'j' and 'i' put together... so having even more area filled on 'v' downplays the "ji" further. (Given this disparity, I truly think giving the 'j' a little more width is worthwhile, because "ve" is dominating right now.)

So just to see, here I've cut the 'v' on both sides and widened the hook of the 'j':


Though if the fly-through is non-negotiable, yet I were able to pick the left side of the 'v' being cut vs the right side, I would want to cut the right. I think it pushes the weight to the center and distributes it better, and I like the look almost as much as cutting both sides of the v... but I'm still a bit jarred by the "dotted v" phenomenon:



OcularInk said on Feb. 29 '08

I don't see anything wrong with the 'V'. It's 100% legible. If someone can honestly look at this and tell me they don't see the word Jive, than maybe. But I doubt it.

gthobbs said on Feb. 29 '08

Meta, I find your need to take someone's work and edit it yourself offensive to my sensibilities as a Creative Director. I've seen you do this with this post and a number of others that I've seen. It's particularly odd that your name itself has the word education in it. A balanced educator knows that "giving guidance" is far better than "doing" for someone. And personally, I'm not comfortable with someone's unsolicited hands-on participation in my client's brand. It's an arrogant gesture IMO. But of course that's just my "unsolicited" opinion.

mattyv8 said on Mar. 01 '08

meta, its a great logo I think you're looking into it way to much.. its nice though to see the input .. gthobbs - if you don't like this don't have the logo posted here, logopond is all about showcasing a logo and having it ripped apart & praised.. say whatever you want to say about the logo.. as fellow designers we very much struggle with jealousy and although we deny it, I see it all the time.. designers that have superiority complexes and all that.. but really don't admit it. Best thing we can do is say job well done, that logo looks killer and move on. That jive logo looks dece, my fave part about it actually is the slight grey shading and black bg.. that style is in and its sweet looking. So props to the designers, lets all just view this and get inspired to create more cool logos.. after all this is fun stuff ;)

gthobbs said on Mar. 01 '08

It's not my logo matty. I welcome criticism. I think meta goes too far when he takes the design, manipulates it, then reposts it. IMO.

mattyv8 said on Mar. 02 '08

I agree, he does and I would naturally be offended if he did that with any of my logos that were finalized, done and signed off.. now if it was a logo in the development stage - different story. Still judging by logos he has done - I still wouldn't take his opinion for anything IMO because I personally think hes not a good designer at all, no talent. Just my opinion.. Anyways, fact of the matter is this JIVE logo looks great.

gthobbs said on Mar. 02 '08

Totally agree with every point matty. And I love the Jive logo original.

Riase said on Mar. 03 '08

This is excellent. I like the way the slice is interrupted. The metallic effect I can take or leave but otherwise excellent.

LOGOMOTIVE said on Mar. 04 '08

I feel this is one of those logos that can stand the times. It's simple enough, yet unique and memorable. As far as things we could have done, well been there, done that. Kudos to all involved.

chibbell said on Mar. 06 '08

Man, I really dig all the feedback, good and bad. I agree that the metal is a bit on the trendy side but I really couldn't help myself. Apologies to Raja and Mike if I went a bit far with that. :P

I completely agree with Mike (Logomotive) that this logo was meant to be timeless. We were very conscious of making it trendy and I think our caution really paid off.

I put up a more thorough breakdown of our process. I hope I gave enough props to Raja and Mike. Like Raja said, it was a huge team effort.


bettina said on Mar. 20 '08

very eye catching. good job!

logomotive said on Dec. 20 '08

I think it needs to be BIGGER!

raja said on Jan. 22 '09

LOL Mike

This logo is now featured in the Feb' edition of Entrepreneur Magazine under the title of Five Great (and necessary) Marketing Makeovers

logomotive said on Jan. 22 '09

Bravo Kudos Raja :-)

raja said on Jan. 23 '09

Kudos to you Mike!

firebrand said on Jan. 23 '09

Kudos to both of you. Looks great on the site too.

nido said on Jan. 23 '09

... and kudos to me

Muamer said on Jan. 25 '09

Congrats Raja! :-)

epsilon said on Jan. 25 '09

Congrats, this is really cool.

Consider selling autographed copies of the magazine on the ebay :-)

nido said on Jan. 25 '09

very encouraging Raja... seeing as I may be getting laid off this week!.. :(

Brandsimplicity said on Jan. 25 '09

Very cool guys!

Nido what happened?

raja said on Jan. 26 '09

thanks fabian-

Nido, what? you working for Ford or something?

logomotive said on Jan. 26 '09

:-) cool. BtW my name is spelled wrong Rajja.

raja said on Jan. 26 '09


raja said on Oct. 19 '09

"Nice to see Jive Software progressing so fast":http://www.techcrunch.com/2009/10/19/jive-raises-12-million-for-social-enterprise-software/

Logo could not have been done with out the help of Logomotive.

rudy hurtado said on Oct. 20 '09

Amazing logo Raja, congrats, very nice indeed.

raja said on Oct. 21 '09

Thanks Rudy, you rockstar!

logomotive said on Oct. 21 '09

Hey raja, that is really cool news. glad to hear they are doing good.

logomotive said on Oct. 21 '09

I mean Raja ;)

raja said on Oct. 23 '09

yes you mean, very mean!

MomentumMagazine said on Oct. 23 '09

Wow. You nailed this one.

logomotive said on Jan. 07 '10

Ha I just looked at metaeducation's folio and all I can do is scratch my head wondering.

raja said on Jan. 08 '10

haha you crack me up Mike!

firebrand said on Jan. 08 '10

Hehe. A classic case of talk the talk but can't walk the walk.

logomotive said on Sep. 24 '10

Raja, I think you should reduce this by about 50% for presentation. ?

raja said on Sep. 24 '10

I agree with you and think you are always right

raja said on Sep. 24 '10

Mike - I just checked the project folder - it's on my old machine. Since it was your touch that made this logo - you must have the source file?...send it over if you don't mind, or send the JPG with your presentation eye?

raja said on Nov. 05 '11

re-sized for you ME

raja said on Dec. 13 '11

Jive Software went public today, opening the bell on NASDAQ. Such an amazing story to watch and be lucky enough to partake in. Does not get any bigger than this for the entrepreneurial journey. WOW!


logomotive said on Dec. 13 '11

Grats! Raja and nice resize :) cool stuff.

Mikeymike said on Dec. 13 '11

Congrats Raja!
sounds as though this would have been a great project and then to see it grow, would be an awesome trip to involved in.
And it sounds like Mike E (logomotive also gets some congrats.) what a team.

sbdesign said on Dec. 13 '11

Nice logo Raja
And congratulations:)

yhanktou said on Dec. 13 '11

kudos man.

raja said on Jan. 18 '12

Mikeymike, seeing clients succeed is the reason I still do this, it's what pushes me to deliver a solution that actually improves the bottom line -- and working with logomotive Mike, as you can imagine was a very fun because he shares the same tenacity.

Mike, Mikey, sbdesign, yhanktou - thank you for the comments!

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