This is a logotype we whipped up for Seattle Hip-Hop Producer, Traq Addicc. In designing the logo, we wanted to take his producer name - Traq Addicc Productions Entertainment - and give him a mark based on the acronym. It's a good thing the 'a' and the 'p' have circular counters!
The typeface used is Insignia, which was designed in 1989 by Neville Brody. His designs received international recognition for their innovative, computer-oriented style, reaching almost cult status. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s. Its image reflects the Zeitgeist of that age, suggesting technology and progress.
With all that geeky history relating to technology, and Insignia's 'a' and 'p' letterforms having near perfect circle counters (and the 't' looks like a turntable arm!), there was no other choice for us than to go with this typeface. The client was happy, and the identity is currently being carried throughout their material.
Check 'em out over at www.traqaddicc.com
As seen on: Traq Addicc
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