Traq Addicc Productions Entertainment

by leftrightcreativegroup • Uploaded: Jan. 08 '08
Gallerized Jan. '08 f82055e7c97848b6e79a5e9da7033259.png

Description: This is a logotype we whipped up for Seattle Hip-Hop Producer, Traq Addicc. In designing the logo, we wanted to take his producer name - Traq Addicc Productions Entertainment - and give him a mark based on the acronym. It's a good thing the 'a' and the 'p' have circular counters!

The typeface used is Insignia, which was designed in 1989 by Neville Brody. His designs received international recognition for their innovative, computer-oriented style, reaching almost cult status. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s. Its image reflects the Zeitgeist of that age, suggesting technology and progress.

With all that geeky history relating to technology, and Insignia's 'a' and 'p' letterforms having near perfect circle counters (and the 't' looks like a turntable arm!), there was no other choice for us than to go with this typeface. The client was happy, and the identity is currently being carried throughout their material.

Check 'em out over at

As seen on: Traq Addicc

Status: Nothing set

Commenting: Not seeking critique

Tags: beatsmusicproductionhiphopaddicc

More from this user:

treefrog said on Jan. 08 '08

this is excellent - fantastic - tapes though - they don't make those any more do they?

treefrog said on Jan. 08 '08

sorry for double post - just wanted to add, that it almost seems as if the tape wheel is turning - very striking

rfrusso said on Jan. 08 '08

Hey they may come back ... history does repeat itself. Remember winding them back up with your finger?

leftrightcreativegroup said on Jan. 08 '08

haha.. i actually don't think they still do make tapes? their acronym for their company really stood out, and seems a bit dated for a music production company in 2008. we went with it, they are really happy. job: successful :)

moverdrive said on Jan. 08 '08

Great, elegant mark. As a sidenote, I studied with a colleague of Neville Brody in college. Amazing designer.

row said on Jan. 09 '08

Nice concept.

ahab said on Jan. 09 '08

Simple, clever and on point. Nice.

hypermind said on Jan. 10 '08

I love this, but my only comment is that the circle of the P is slightly to the left and it bugs me. Other than that a great concept.

OcularInk said on Jan. 11 '08

Excellent solution.

MoonboxDesign said on Jan. 12 '08

Outstanding work. Great use of the type.

chungdha said on Jan. 16 '08

Good concept but the holes are off centered from the circle. Would been better if that was fitted better or on a other font.

Tats Me! said on Jan. 17 '09

a beauty!

luuurq said on Jun. 02 '11

like! :)

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