'Painting A Picture' - Madrid2016

by fraenacreative • Uploaded: Jun. 05 '08

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Description: -Painting A Picture- This logo was submitted for candidacy as the logo of the Madrid2016 Olympic Bid. Was one of over 2,000 entries sent to the Spanish Olympic Committee.
Status: Unused proposal
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brandon Barnard Jun. 05 '08

i like it! very raw and earth, don't see the land marks or faces but that does not take away from the logo in anyway! nice one!

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fraenacreative Jun. 05 '08

Cheers, the face is the shape of the background pointing away from the 2016, just a faint outline of the nose and mouth. The landmark is the Puerta de Alcal%E1 represented through the arching of the 'M' shape created by the figures.**%22The overall concept of this design was to capture*many of the main points of madrid as a city, and*of the whole of spain. By studying the city we used*Puerta de Alcal%E1 one of the cities main landmarks*to inspire the mark we used in the logo. The gates*'arches' were stylised and put together in the shape*of not only an arch, but also an 'm' symbolsing the*name 'madrid'. The mark also represents the hands of*the people of madrid opening up and reaching out*to all the people of the world and welcoming them*to madrid for the olympic games of 2016.**To include a sporting feature, the mark was also*designed to symbolise team work during the games*and 2 swimming syncronised divers, to represet*harmony and unity for the games in madrid. The*mark is acommanied by a watercolour style brush*stroked background in the colour of yellow taken*from the flag of spain. This coloured background*could be changed to give many aspects of the games*a 'colour coded' theme, in the shape of a face it*once again represents the people of spain %26 madrid.*The typeface is sleek to represen the modern city.%22**From the original submission document.**:)

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tass Jun. 02 '09

i've noticed the profile, it's interesting, even a little strange :)

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