by fluxgraphic • Uploaded: Jan. 09 '09
Description:
Revamped logo for an outdoor lifestyle brand with name issues. It was first Yetti, then ROA, and is now Outdoor Technology.
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Lets Discuss
too bad they changed the name - i like the mark, but i would try it with camoflauge or something instead, plaid just doesn't make me think outdoors. but then i don't know how well this mark will work with the current name?
Replyuse pixelated camo me thinks...
ReplyThanks i'll play around with that, the pattern on the inside will actually change frequently, the standard logo is just a grey fill.
Replyi like the interchangeable fill concept....nice mark (and i agree with gd--they shoulda stuck with 'yetti')
ReplyMe too! Unfortunately Yetti was already trademarked all over the place.
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