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Description: A.G.C.T Fashion Concept Store The world has shifted the focus from 0 and 1 to A.G.C.T. Gene of biological creatures are composed of different permutations, the change of one element may lead to an enormous effect. The A.G.C.T Fashion Concept Store is made of certain uncompromising elements: pride, culture, and fashion, leading the consumers as a fashion leader and helping to understand styles that are different from the current trend, hence forming a unique image that results in consumers with style and confidence. A.G.C.T’s name originated from the four bases found in the DNA: adenine (A), guanine (G), cytosine (C), and thymine (T). And further extending to the brand’s four elements: A= Alternative G= Glory C= Culture T= Trend The logo design is developed with geometric formation of rounded and squared shapes, the shapes overlay, cut, insert, and highlight each other, presenting a balanced and layered form while maintaining an interesting structure, establishing consumers’ knowledge and credibility towards the brand.
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Status: Client work
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