exchange plaza

by euphospug • Uploaded: Feb. 24 '08

69726874c217fc3add153fb7eff0fa51.png

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Description: rejected logo for the re-brand of the building that houses the west australian stock exchange.
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jayell Feb. 24 '08

looks pretty cool i hate rejections. its a bit much for what i think a stock exchang building could handle looks like a venue or gig type of logo still cool though

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gthobbs Feb. 24 '08

Way too busy, angry, aggressive, for subject matter. Feels like a confused mess.**Cool design...wrong client.

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euphospug Feb. 24 '08

it was very close to being approved. its supposed to be busy - it was the whole hundreds of people interacting, creating ripples of activity, energy. Also the tickertape lights flickering on and off. the building houses hundreds of different businesses that the owners wanted to create an interactivity between them. It got rejected as it was a little too busy, I tried paring it back somewhat, but it lost the urgency and 'fizz'.

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sketec Feb. 24 '08

Nice choice of type.

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