SLMag Logo

by ericsapp • Uploaded: Apr. 27 '10

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Description: A logo design for Salt Lake Magazine, with a familiar take on the original design. I chose to re-create a similar design that the publication already uses, but using a different font-type that is easy on the eyes. The "emblem" design is an updated look to a design in the magazine (featured in the Arts & Entertainment section).
Status: Work in progress
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Lets Discuss

jmrygh Apr. 27 '10

Eric ... wow ... I think it looks fantastic. I really like the %22button%22 ... it's sleek. The font you used is great ... it's bold, eye-catching and easy to read. Great job! :%5D

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universe8000 Apr. 27 '10

This screams magazine or newspaper logo. The logo is really well done, it needs to be a iphone app icon. All of the typography is great. Good job.

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universe8000 Apr. 27 '10

Sorry to make another comment but I noticed you have it set to %22commenting fine%22. Make sure you have that changed to %22needs comments%22 so you can get more feedback %3B)

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yelds Apr. 28 '10

the typography is awful.

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Darin Rushing Apr. 28 '10

I like the color but the title font seems a little crammed together. The button is cool and could stand alone

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mboulton Apr. 28 '10

I really like the little button with just the %22sl%22 in it, I think that as a logo could stand alone and the color in it is really great. I don't really like how the words %22salt lake%22 are all connected, the font doesn't really work well in spelling stuff out in my opinion it seems to work better for initials. I also think you should try a san-serif font for the text under Salt Lake, I don't think the serif fits in there.

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ericsapp Apr. 28 '10

Thanks for the feedback everyone, and yes I do agree the typography is horrible and could be re-done. Though, I had to modify it enough to make it my %22own%22 without just using the original logo (which I would like to use rather than my poor attempt at re-creating an offshoot). If you check out the magazine sometime, you can see where I tried to go with it being similar, but I feel as if it could be re-worked.**However, my boss has said that they would like to possibly use %22the button%22 in their future issues, so I guess that's really where it all comes down do!

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jtgordon2003 Apr. 28 '10

I agree with the font. I could honestly just see the SL being the logo just by itself. Colors are great and stands out.

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calebyoung1206 Apr. 29 '10

I'm not really big on the salt lake part, from what you said about a more modern feel I really think that the SL button would be just fine along with the tagline. Love the look and feel of it though. Great job.

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engar Apr. 29 '10

Errr no... i particulary feel the mark has no presence on itself other than the web 2.0 effect you placed on it, remove that and I can't see anything it can hold to. **Just try again :) You'll do better next time. G luck!

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DJA81 May. 04 '10

engar, if you have nothing constructive to HELP him out, then please feel free to not comment at all. Eric, I will say I like the simplicity of it and does look like something you would see on a magazine.

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barryconvex May. 04 '10

This isn't high school where you can expect someone else to spoon-feed you the basics of design. Why doesn't your class spend more energy on practicing instead of writing bogus critiques?

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