by ericsalcedo • Uploaded: Nov. 06 '13
This logo was created as a timeless symbol to say "USA Made Beds." Through this, we wanted to show how proud we are to stand for superior quality American-made memory foam mattresses and American jobs. The name "Amerisleep" was chosen so that customers would recognize us as an American company first, and a bedding company second.
The patriotic blue and red color scheme, along with the stripes, reference the American flag and also depict a perspective view of a bed. The negative space is used to give the eye a "resting place," allowing the viewer to imagine the mattress and its freedom to create the perfect sleep.
As seen on: Amerisleep.com
Status: Client work
Tags: USA • sleep • mattress • bed