by ericsalcedo • Uploaded: Nov. 06 '13


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Description: This logo was created as a timeless symbol to say "USA Made Beds." Through this, we wanted to show how proud we are to stand for superior quality American-made memory foam mattresses and American jobs. The name "Amerisleep" was chosen so that customers would recognize us as an American company first, and a bedding company second. The patriotic blue and red color scheme, along with the stripes, reference the American flag and also depict a perspective view of a bed. The negative space is used to give the eye a "resting place," allowing the viewer to imagine the mattress and its freedom to create the perfect sleep.
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Status: Client work
Viewed: 1566
Tags: USA sleep mattress bed

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