Tahnee

by elementdw • Uploaded: Nov. 13 '07

Float

Description: This is a logo for a jewelry designer who creates spiritualistic pieces. The smaller, blue logo is the original concept that I sent. They requested a black and white logo with more elegance and more traditional. I made the changes in the stroke and the text. Anyone else have any comments or critiques?
Status: Nothing set
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Thomas Nov. 15 '07

Not sure about the curves. It looks like you have inverted thicknesses, with a bad perspective. Those which are thin should be large and those which are large should be thin, creating a very strange feeling. The inner shape is also too unregular and unbalanced to be elegant. About the type, I think you should customize the %22e%22, making it more symetric (perhaps the upper horizontal could have same length than the downer) and larger to strenghten it.

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