by effendy • Uploaded: Feb. 22 '12


Add to Pad (In 6 Pad s )

Description: STRONGMAN, a Pakistan's leading medical industry approached me for a rebranding. The company had been using the same brand identity for the last 25 years. The Brand now has evolved into a major name in the medical industry. Thus it needed a re-brand. From the very start, the client had laid emphasis on two things. That the logo should be a word-mark and it should look bold. Also it should have an elegant feel. After experimenting with different typefaces it was observed that none of those was able to bring the desired elements to the logo. Therefore I began work on a wordmark made completely from scratch. And came up with a solution. Also, an abstract mark was added to the design but was later dropped upon client's feedback. The logo was treated with warm colors. In the end, we see a design that solves all the major problems and gives the company the solution they were looking for. You can check out the Business Card : or Letterhead : Special thanks to Alen Pavlovic Before & After Process Here :
Status: Client work
Viewed: 5821
Tags: corporate identity branding wordmark identity

Lets Discuss

Paulius Kairevicius Feb. 22 '12

Clean and strong! Good job :)

effendy Feb. 22 '12

Thanks Paulius %26 Tomas :)

hertzpectiv Feb. 22 '12

really diggin this, mate!

effendy Feb. 22 '12

Thank you Thierry :)

kreaton Feb. 29 '12

Nice - clear, clean and simple. Strong mark for strongman :)

effendy Mar. 01 '12

Thank you very much Piotr!

Lule Mar. 09 '12

strong this one ...

effendy May. 06 '12

Thanks you Giulia :)

Type and Signs Jun. 03 '12

this is really strong man ...! great type work !!

thanks so much for your kind words ...

effendy Jun. 04 '12

Thank you so much my friend :) You deserved more :)

JohnDervishi Apr. 18 '13

Nice work, clear & Strong.

effendy Apr. 23 '13

Thanks for the strong (positive) comment John :)

effendy Sep. 07 '15

Thanks a bunch, Mike :) Its means a lot for me to be featured here finally.


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