Adam Duncan Creative

by duncan • Uploaded: Apr. 29 '08 - Gallerized: Apr. '08

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Description: Personal identity project

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Status: Student work
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Lets Discuss

gthobbs Apr. 29 '08

I like the simple monogram.

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duncan Apr. 29 '08

Thanks. I wanted to find a way to incorporate the A D and C into to the letterform without it being too obvious.

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OcularInk Apr. 29 '08

While simple monograms are nice, I wonder if a majority of your target audience will only see the icon as a lowercase 'a'. If that's the case, this may seem as an uncreative approach. The logo is nice, just wondering if a touch more of creativity would make this more effective.

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smartinup Apr. 29 '08

yeah, thats what i was thinking, i didnt catch the c till read the description. but still, IT'S NIIIIICE.

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tconrad Apr. 29 '08

I agree with climax, i might look into creating a gap for the c. I first read the a and d and not the c. This may also be because the word creative is so much smaller than the rest, its placement and size seems a bit arbitrary as if an after thought... I think the division of color could also be a bit more resolved, this may help you distinguish the three letter forms more, especially the c.

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bartodell Apr. 29 '08

Im surprise no one has asked why the need to have the word creative in the mark at all? I do not think it is necessary. Love the letterform combination. Nice work!

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duncan Apr. 29 '08

Thanks for the feedback guys. This is my first version, so it's good to get some suggestions on how to better it.**In regards to the comment from Climax, the only reason I didn't separate the C like the rest is because I thought I might somewhat lose the D. I would rather someone miss the C (it's not absolutely integral) and read it as A D, than read it as A L C. **Thanks again.

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rfrusso Apr. 30 '08

Saw the A right away, read your name, then 'got' the D. Never saw the C, though, but I agree it isn't as integral. I think it works as is.**Well, except at second glance ... I think %22creative%22 is a bit small. And just random placement? Besides being right aligned, I wonder if the C could align with something instead of hitting somewhere in the middle of the N above... Know what I mean?

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reddskinn Apr. 30 '08

Also, you can eliminate the space between the ADAM and DUNCAN, the weight itself separates the words. Nice work!

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SpiffyJ May. 01 '08

I agree with reddskinn.**Nice mark!

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cfig May. 02 '08

I was thinking that the %22c%22 isn't really necessary as well, I don't see it without looking for it and I think that's fine. Too often %22initial%22 projects seem really forced, and this one works really naturally. I think you could refine the type underneath a bit though, it doesn't really reflect the elegance of the mark. Nice work.

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duncan May. 02 '08

There's definitely some good ideas and suggestions there. I'll have to go away and work on it some more. Thanks everyone.

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illusio Sep. 21 '08

Agreed with bartodell - tease your audience some more. Don't give away the entire story. Looks pretty sweet!

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Ale77 Apr. 22 '09

One of the best that I have seen... ! ! !

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