by dotflo • Uploaded: Oct. 11 '12 - Gallerized: Oct. '12
Dotboost is a software consultancy company based in USA involved in the software programming industry since 2005. This is actually a rebranding following their change and transformation as a company. We elaborated a slogan for this rebranding "Grow, Transform, Evolve", which explains the underlying philosophy of their brand: in order to be successful an organization should always have the capability to easily transform and adapt to the market, and they take pride in giving much added-value to their services so that their clients achieve this goal of growth.
The dots from the D mark grow,change color, transform from full circles to outline ones, from thin outline to thick trying to depict the evolution of a software system or that of an organization. Also i tried to create a sense of dynamism and movement also.
For the typography part i used the magnificent Maven Pro by Joe Prince and customized it so that it better suit the wide D mark.
Status: Unused proposal
Tags: data • software • colors • D