by doraemon74 • Uploaded: Jan. 27 '14
Inspired by the signs in use in Italy in the 60s the brand is an example of calligraphy vintage / retro. A strong emotional design that evokes feelings of nostalgia and melancholy, which could attract attention.
Whether you are experienced or not the 60/70 and 'almost always attracted and intrigued by graphics and objects that bear witness to the process of our evolution.
The graphic of the barrel from the wood texture, as well as serve as a container, place visually the brand in its respective commercial context.
The payoff "grocer" is an acronym formed by the merger of grocery and delicatessen, two historic commercial activities which are in vogue in Italy at that evoked a new life.
Status: Client work
Tags: glass • barrel • wood • '60