Design72

by design72 • Uploaded: Jun. 10 '07

715f68ecc9db6b680e113e91aa0b3836.png

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Description: Thanks for all the great input. Here is a version that reflects some of the suggestions. More critiques?
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Lets Discuss

Design72 Jun. 10 '07

Here is a link to the old logo if you wish to see it.**http://www.design72.net/school/logo_rough2.png**My main concern now is whether or not the eye reads %22esign%22 at first glance. Does the %22d%22 get lost?

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quack Jun. 10 '07

It looks alright, still you could make the 'd' and '72' a bit heavier, and you might want to try it without inner-shadowing '72'. As for colors, I would stick with the warmer green, and use it as a single color, rather than going the warm-cold gradient way. Anyway it looks much better.

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Thomas Jun. 11 '07

So sorry to say that I prefer first version even with my personnal %22green problems%22 :-) (cf my first comments). This one, for me, looks like many others logo, it have lost its entire originality... The first one was powerful, with a great potential... Sorry :-)

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dache Jun. 11 '07

I see no visual reference to the number 72 in the mark.

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design72 Jun. 11 '07

Again, thanks for all the input. I will do some small tweaks to try work with the suggestions you have given me. Thomas, I agree with you entirely that the first had a more powerful approach and I am sure I will come back to it again%3B decided to go this route because I needed something that worked instead of something still in development (got a portfolio show coming up through school next week and need some business cards to hand out).**In regards to the mark itself, it is an issue that I have thought about and am trying to fix. If you are unclear about why I choose 72, it is because I work with web and their is 72dpi in web based designs. The break up of the larger square is my way of representing this in the form of pixels.**There shall still be many a long night to come...

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JWTK Jun. 11 '07

I had a look at the original, much, much more powerfull and effective as a mark to repesent wed based design, its fresh. i think however that you should allow your mark to be the hero of that excecution, in that i mean that your type should be the supporting act, clean type that fits withing the width of the box above. the original actually makes this version look very week.

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Craven91 Jun. 11 '07

To be honest, I would start over.%0D*%0D*What is the significance of the checkerboard? Why is it in there?%0D*%0D*You need to ask yourself what you are trying to say? Do you want to shwo that you are a designer? Do you want to make some reference to explain the number 72?%0D*%0D*The 7 and the 2 are great letterforms to build a design around. One starting point could be to explore typefaces with unique versions of these numbers.

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