Aug. 11 '07
Simple yet distinctive graphic set above type.
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Nice use of negative space and letterforms. The icon conveys both the word 'extend' and 'engineering' without being literal.
it does indeed resemble a set of "Vernier Callipers". Nice logo, really conveys industrial/rigidness.
Thank you for your comments, I honestly didn't see the Calipers in the logo until you brought it up, but it fits the themem very nicely :)
I've been playing around with negative space between lettersand the baroque architectural ideas of creating complex shapes by using a number os simple shapes to define an area a lot lately. My goal here was to create a symbol that emphasized the interplay between the Es.
'extended' and 'engineering' are too close in size, imo.
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