Extended Engineering

by cresquin • Uploaded: Aug. 11 '07 - Gallerized: Aug. '07

df570336461c0f12f6cc76ed59140eec.png

Description: Simple yet distinctive graphic set above type.

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OcularInk Aug. 11 '07

Nice use of negative space and letterforms. The icon conveys both the word 'extend' and 'engineering' without being literal.

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jackg Aug. 11 '07

it does indeed resemble a set of %22Vernier Callipers%22. Nice logo, really conveys industrial/rigidness.

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cresquin Aug. 12 '07

Thank you for your comments, I honestly didn't see the Calipers in the logo until you brought it up, but it fits the themem very nicely :) **I've been playing around with negative space between lettersand the baroque architectural ideas of creating complex shapes by using a number os simple shapes to define an area a lot lately. My goal here was to create a symbol that emphasized the interplay between the Es. **

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gwynthfair Aug. 13 '07

'extended' and 'engineering' are too close in size, imo.

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