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Description: Innovative Hearing Solutions is a hearing aid retailer who needed to position themselves as being relevant in this changing times of high tech communications. A chain of 6 stores, they needed to consolidate all the names into one new, modern and innovative brand. This new brand identity positions themselves as modern and professional. This is shown through the colour pallet, the icon and the font choices. The icon itself is not meant to be any specific identifiable thing, but an abstract icon which is open to interpretation.
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