L.O.O.K. - Life On Our Knees

by circa85 • Uploaded: Sep. 29 '11

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Description: LOOK is a print campaign devised by my fellow designer: Ger Casey and I to tackle the problem of homelessness in Ireland. As the recession has hit some people harder than others a new breed of poor people have emerged, people that had been used to a certian standard of living. The concept derived from the willingness of people to ignore what is in front of them. The visuals of the campaign are taken from a first person view, the photos are shot in three different instances, looking ahead(billboard), looking down(bus poster), and looking up (large poster), each having the depth of field of a person on their knees.
As seen on: behance
Status: Unused proposal
Viewed: 2280
Tags: design clean knees
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circa85 Sep. 30 '11

Thanks for your comment heavy_designer, I have wrestled back and forth with the idea of publishing my work on logo pond as the standard is so high. I scoped out your work too and I love the Cafe Jaz Logo. Keep up the good work and thank you again for the comment.

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