by cedrikferrer • Uploaded: Feb. 20 '13
This is a conceptual brand identity redesign of one of the fortune 500 corporations, where I have chosen International Paper. They are mainly a large paper and packaging company that manufactures a wide range of industrial and consumer products for companies around the world.
The goal of this redesign is to create a fresher and a modern brand direction to this classic company by designing a new logo, identity system, and product applications. I've incorporated the new tagline "let's innovate" to communicate their innovation and environmental friendliness. It's a quick and memorable tagline that invites customers to join in with them in using innovative and eco-friendly products. Overall, I wanted to create a more meaningful and in-depth brand identity with the use of professional but engaging colors, fresher designs, and photographing conceptual images.
As seen on: Behance
Status: Student work
Tags: cedrik ferrer • identity design • logo design • intl paper redesign