Silver Squid

by burocratik • Uploaded: Jun. 09 '07 - Gallerized: Oct. '07

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Description: Silver Squid is a London based Internet Developers Company. The briefing was to get a logo with a dominant squid, showing a symbiosis from organic into pixel and should be recognizable without the silver squid text/type. The target would be all the internet & technology audience. The identity solution was a one color logo with intentional large proportional differences between the logo and type. The Q tail enhanced the aquatic feeling of the squid movement induced by the tentacles.

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smartinup Jun. 09 '07

well done. the S in the negative space of the squid makes this comlete.

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firebrand Jun. 10 '07

I love the tentacles!

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JayKay Oct. 20 '07

Does anyone else see a girl with windswept hair here? Was that intended? Or is it just me?

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Yglo Oct. 21 '07

I'm sorry, but this logo scares me.

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Yglo Oct. 21 '07

Looks like a giant octopus monster, coming for you. Actually, for me :(

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jiahadye Oct. 22 '07

I love this, good use of negative space, and great concept.

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youngwise Oct. 22 '07

excellent - very unique - what's the typeface?

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burocratik Oct. 22 '07

Thanks for all the feedback. The typeface is Typoteque Fedra very little costumized. The client wanted a squid from organic to pixel that he could tatoo and be proud off. Is that scary? Probably :)

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largeo Oct. 25 '07

It has a great feeling of movement, and the little pixels on the head really contrast well against the organic curves of the tentacles, this is an awesome logo

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moverdrive Nov. 01 '07

This is really compelling and oddly balanced. I like it.

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THEArtistT Sep. 07 '08

I love it. I especially love that it really didn't need an explanation to be understood. Still, I do love knowing at least a little of the inspiration and process. Love it. Truly. And I don't find squid scary at all. Lovely animals.

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cerise Sep. 21 '09

Very nice logo in all aspects

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