Impact

by brentspore • Uploaded: Feb. 25 '08

600ee66422434ce6549fbef2b9d8481f.png

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Description: This logo is used for a community building program.
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tconrad Feb. 26 '08

I like your type choice, i'm not totally sold on your mark tho. I understand it looks like a building and all, but it just feels a bit disconnected with the type. The gap between the t and shape is uninteresting. I think your logotype is the strongest bit... keep playing with the subhead and mark a bit more.

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OcularInk Feb. 26 '08

I think tconrad makes some good points. All the elements created for this logo came out great, you might want to work on the layout though. At least scale down the logo within the template space. It won't feel so claustrophobic. All in all, this has tons of potential.

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BrentSpore Feb. 27 '08

I should probably specify what the reason for the mark is. This is a logo for an expansion program for a church. The underlying message is the power of ȁConeȁD or unity. Bringing a bunch of people together to accomplish a common goal or make an impact on:**Individuals who impact*Families who impact*Communities who impact*Culture ... etc**Sub-text is: The power of one ... Life ... Family ... Culture ... etc**The mark is derived from a glass tower that stands in the courtyard of the property. The courtyard is kind of a central meeting place (tables, chairs, etc.) so we thought it would serve as a nice inspiration for the mark.**I chose Dax as the typeface as I felt it had a calm, inviting feel to it’s shapes. Not a huge fan of the ȁCcȁD and I had to merge the ȁCIȁD and a ȁC1ȁD for the first letter as well as elongate the ȁCpȁD to allow for better framing.

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BrentSpore Feb. 27 '08

wow! that butchered my quote marks. Sorry everyone

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