descrete idea

by brandberry • Uploaded: Oct. 22 '09

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Description: Logo for media agency. On black
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Status: Client work
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JF Oct. 22 '09

K, so...discrete means...a lot of things. One of which means a 'lack of connectivity'...%0D*%0D*So, a vibrant lightbulb doesn't convey that imagery to me%3B it conflicts, actually. Seeing that a lightbulb literally needs to 'connect' to a socket to work, having the notion of non-connectedness seems off to me.%0D*%0D*Type is the strongest element of this design, imo. Proportions of the bottom of the bulb to the bulb itself is, well...sorry to say this, it's off. No pun intended...