Clear Solutions v3

by bpotstra • Uploaded: Dec. 08 '07 - Gallerized: Aug. '11

a63d7775741e2d5f956c903a46e17a47.png

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Description: Version 3. Slight changes to mark as well as an overhaul of the type.
Status: Nothing set
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Lets Discuss

ryantoyota Dec. 08 '07

It's really beautifully executed, but it's not instantly clear what it is. I'm wondering from a mark simplicity point of view... would it work in black and white?

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dache Dec. 09 '07

The concept is quite cool.

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puffmoike Dec. 09 '07

Like the concept. More than clear enough to me what it is for.**The new type feels far more consistent with logo than the face used in v2. **Could the type be moved a fraction further right? Looks like the centre of the target is ever so slightly right of the centre of the 'o' in solutions - it's close enough to aligned that it is slightly unsettling that it isn't.

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bpotstra Dec. 09 '07

ryantoyota - it certainly won't look as good in b/w as it does in colour, but will rarely (if ever) be in b/w**dache - thanks!**puffmoike - thanks for the compliment. Everything is aligned to the center, but yeah, it does 'appear' to be off somehow. Thanks for the input!

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AlexWende Dec. 09 '07

Very nice concept %26 execution is also great!

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raja Dec. 09 '07

this one is better - I wish I could see it in softer colours though - awesome concept regardless

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firebrand Dec. 09 '07

I think you've pulled off a winner here.

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bpotstra Dec. 09 '07

Thanks everybody. Your feedback is most helpful and appreciated! :)

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chanpion Dec. 10 '07

bp, just an idea mate, have you tried using the original type you used in the first version on this one? Because I feel the type on that one was very strong and should there be any stituations where the type needs to stand alone, that ones a winner. Just a thought mate.

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bpotstra Dec. 10 '07

Thanks chanpion, but when I applied the type in the first version to this new mark, it seemed to dominate rather than compliment the mark. Your concern is valid, but there will not be any situation where the type will be alone.

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bpotstra Dec. 11 '07

Client approved! :)**I will be posting a %22making of%22 photo set on flickr soon and I'll be sure to post the link.

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Hayes Image Dec. 18 '07

%22Client approved!%22**Congrats! :)

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brandsimplicity Dec. 18 '07

Thank you for showing the development work,this is going straight to the pool room!

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bpotstra Dec. 18 '07

Thanks guys!**brandsimplicity - what is the pool room?

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logomotive Dec. 21 '07

Brian, VERY VERY impressive documentation on the development, makes me appreciate the logo even more. I enjoyed your thought process very much,thanks.

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bpotstra Dec. 23 '07

Thanks Mike, that really means a lot coming from someone as established and proficient as you. Cheers %26 Merry Christmas!

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brandsimplicity Dec. 23 '07

%22The pool room%22 is from the australian film the %22The Castle%22...if something goes straight to the pool room...it's special:D

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ocularink Dec. 23 '07

bpotstra said: %0D*Check out %22Making of a Logo%22 here:%0D*http://www.flickr.com/photos/bpotstra/sets/72157603466617860/%0D*%0D*Very cool, man. It's always nice to see how the designer arrives to their final solution. Great work!!

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bpotstra Dec. 27 '07

Thanks Fabian and Kevin :)**I had seen a lot of process work leading up to a typeface design and web design, but not so much in the way of logo design so I though I could take a stab at showing my process. Glad you like it!

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design_uk Jan. 08 '08

Hi BP,**Very nice concept for your mark.**I would imagine that experimenting with different colours for the target may give it more individuality, as the red and blue has too many other associations (RAF etc).**Although the type is clean and let's the mark dominate more, I think a perhaps either looking at Uppercase versions, or perhaps using a slightly heavier wieght, just to balance the thickness of the circlular widths of the mark. There's my 2 pence worth!**BTW, I just saw on your 'Making of a logo' flickr site which I particularly like, it's a really nice snapshot of some of the work that goes into identity creation,*which is why I have linked it up on The Original Linkage!*http://original-linkage.blogspot.com/**well done.**

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bpotstra Jan. 10 '08

Cheers! Thanks - next time I'm in the UK I'll have to buy you a pint! :)

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design_uk Feb. 05 '08

I look forward to it! :-)

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bpotstra Apr. 30 '08

Thanks! Your guitar/hibiscus is also lovely!

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cnasshan Aug. 28 '11

Fascinating. This logo is refreshing.

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richardbaird Aug. 29 '11

Really nice, a very hard thing to pull off but reckon you've done it. Love the case study, just browsing now.

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jurcek Aug. 29 '11

like it very much!

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juliandorado Aug. 29 '11

Love you work! This looks so clear

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jonid Aug. 29 '11

a thing of beauty

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