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It's really beautifully executed, but it's not instantly clear what it is. I'm wondering from a mark simplicity point of view... would it work in black and white?

The concept is quite cool.

Like the concept. More than clear enough to me what it is for.**The new type feels far more consistent with logo than the face used in v2. **Could the type be moved a fraction further right? Looks like the centre of the target is ever so slightly right of the centre of the 'o' in solutions - it's close enough to aligned that it is slightly unsettling that it isn't.

ryantoyota - it certainly won't look as good in b/w as it does in colour, but will rarely (if ever) be in b/w**dache - thanks!**puffmoike - thanks for the compliment. Everything is aligned to the center, but yeah, it does 'appear' to be off somehow. Thanks for the input!

Very nice concept %26 execution is also great!

this one is better - I wish I could see it in softer colours though - awesome concept regardless

I think you've pulled off a winner here.

Thanks everybody. Your feedback is most helpful and appreciated! :)

bp, just an idea mate, have you tried using the original type you used in the first version on this one? Because I feel the type on that one was very strong and should there be any stituations where the type needs to stand alone, that ones a winner. Just a thought mate.

Thanks chanpion, but when I applied the type in the first version to this new mark, it seemed to dominate rather than compliment the mark. Your concern is valid, but there will not be any situation where the type will be alone.

Client approved! :)**I will be posting a %22making of%22 photo set on flickr soon and I'll be sure to post the link.

Check out %22Making of a Logo%22 here:*http://www.flickr.com/photos/bpotstra/sets/72157603466617860/

%22Client approved!%22**Congrats! :)

this is very cool

Thank you for showing the development work,this is going straight to the pool room!

Thanks guys!**brandsimplicity - what is the pool room?

Brian, VERY VERY impressive documentation on the development, makes me appreciate the logo even more. I enjoyed your thought process very much,thanks.

Thanks Mike, that really means a lot coming from someone as established and proficient as you. Cheers %26 Merry Christmas!

%22The pool room%22 is from the australian film the %22The Castle%22...if something goes straight to the pool room...it's special:D

bpotstra said: %0D*Check out %22Making of a Logo%22 here:%0D*http://www.flickr.com/photos/bpotstra/sets/72157603466617860/%0D*%0D*Very cool, man. It's always nice to see how the designer arrives to their final solution. Great work!!

Thanks Fabian and Kevin :)**I had seen a lot of process work leading up to a typeface design and web design, but not so much in the way of logo design so I though I could take a stab at showing my process. Glad you like it!

Hi BP,**Very nice concept for your mark.**I would imagine that experimenting with different colours for the target may give it more individuality, as the red and blue has too many other associations (RAF etc).**Although the type is clean and let's the mark dominate more, I think a perhaps either looking at Uppercase versions, or perhaps using a slightly heavier wieght, just to balance the thickness of the circlular widths of the mark. There's my 2 pence worth!**BTW, I just saw on your 'Making of a logo' flickr site which I particularly like, it's a really nice snapshot of some of the work that goes into identity creation,*which is why I have linked it up on The Original Linkage!*http://original-linkage.blogspot.com/**well done.**

Cheers! Thanks - next time I'm in the UK I'll have to buy you a pint! :)

I look forward to it! :-)

Very nice.

Thanks! Your guitar/hibiscus is also lovely!

Fascinating. This logo is refreshing.

Really nice, a very hard thing to pull off but reckon you've done it. Love the case study, just browsing now.

like it very much!

Quality! *

Love you work! This looks so clear

a thing of beauty