wordengine
by botesteanu • Uploaded: Feb. 24 '09
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Description:
logo designed for a technical translations company. the name had to be illustrated with an a appropriate graphics, therefore i designed two cogs from letters in both terms (o and g). they are combined to suggest the joining terms.
work done in sketchup and illustrator, going back and forth on several occasions.
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I really like this. It appears more complicated than it is. My only critiques are the name wordengine to the right is not sitting well. I think it is the font choice. word and engine look like two slightly different fonts (and color) put together. I know it is not that way, it might be the heavy graphic to the right doing that to it or the font choice. I'm thinking a heavy serif font, not bold, may work better and tie in with the cogs better. Leave word and engine in the graphic itself san serif. engine in the the G wheel doesn't seem to be aligned right in the space. Like is should be rotated to the right just a little bit more.
Reply@THEArtistT thanks a huge lot for the feedback. to be honest a different font never occured to me.*i've moved around the 'wordengine' name until it fit well into the space for this showcase. i will definitely try a serif version.*if you want to, i could send you the 3d model. i chose this angle for better viewing of the %22engine%22 cutout, but as all 3d stuff goes... all viewpoints are cool to check out.
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