Apr. 24 '08
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Concept for United Supermarkets (TM) and their line of Deli Fresh Soups.
This one is nice. Very simple and straight forward. Feels right on though.
I think this is the strongest of the four that you posted. I think it will be the most versatile for any application. Also, the others will have more of a tendency to become %22dated%22 more quickly. This one gets straight to the point without unnecessary embellishments.
This resonates so well because it leverages gestalt of the Campbell's brand.
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