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Description: Home of the world famous 72-ounce steak challenge, The Big Texan Steak Ranch & Brewery is the place to stop in Amarillo, TX. With a history of serving customers for almost 60 years, The Big Texan Steak Ranch & Brewery needed a slight refresh to its brand identity. Inspired by the original signage that has been in place since the restaurant's inception, the challenge was to maintain the unique ugliness of the hand-painted sign from the 1960s. There were over 100 additional icons and badges created for the restaurant to use on their marketing materials. You can view the original and maintained signage here... https://bit.ly/2MlPRyP
As seen on: ODC
Status: Client work
Viewed: 1,675
Tags: cowboy • famous • world • 72
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