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its nice typography. but I dont feel the communication coming from it. But mast heads can be neutral in communication...

As asual, you did a very good work. Very nice font which is? Custom from helvetica?

Actually it is from Swiss 721. So Basically Helvetica. LOL

Kerning is a little weird.

I concur

Thanks for the comments guys but i dont agree one bit.*

Kerning is a little weird.%0D*- i too agree with it - what is that u r trying to communicate with that kerning%0D*its simple but !!%0D*regards%0D*prasanna%0D*

%22spo%22 part seems really spaced out while %22tlife%22 is very tight. %22e%22 could be better integrated.

Guys the letters are evenly spaced. It is playing with your eyes. I can take the criticism but can you not read? :)

Looks great to me Senter and evenly spaced ... i think the only reason it is that the s p o and e all take up more space than the other letters ...

THE KERNING IS OFF!!!**perhaps you tped it in and that is how it showed up, but as MOST graphic designers know, most of the time you have to adjust teh kerning yourself.**So it isn't %22playing%22 with anyones eyes, it is off (period.)

Shane... don't know where that came from. Yes I did adjust it myself. And just to let you know I have been doing this for 13 years. So i know WTF I AM DOING. My attituide was in reponse to you trying to talk down to me. :)

its not off! you guys are blind! the man said its not off so its not... he should know for cryin out loud! %26 i agree its playing with your eyes! its the width %26 height of each character thats giving it that impression! you guys cant see beyond the type!!!

I agree with the others in regard to the spacing. Even though it is evenly spaced out, some of the letters need more breathing room. You said it yourself, Bart...%22It is playing with your eyes%22. If this is the case, fix it so it does not play with your eyes. Because the S, P, O, and E are rounded, they do not need as much space as the T, L, I, and F need. Even so, you've created a nice logo once again. :-)

I'm staying out of this one..whew! You might just want to red flag it. Getting hot in here.

Ocular and Nido... HI GUYS!!!! LMFAO... this is becoming fun. LOL. Thanks for the comments and yes the type was adjusted because of the original format of the letters made the SPO seem disjointed from the rest of the word. That is why it was brought in to a even kerning for the word. All designers know that depending on the word you are typesetting know matter how many times you adjust it...it will still look akward. In this case this is so because of the round forms of the first 3 letters, and the absence of round letterforms in the latter half of the word.

Im not like other designers Mike...(cough, cough) who redflag something because they are afraid of the criticism of others.

well, just protecting my client in those cases and confortable with the final result.

do you think he's talking about you mike??? i dont!*

You having a bad day Bart, Imy redflag was a joke, Yours was not.

Mike I was NOT talking about you good ol buddy! LOL! Thanks Nido.

lets just all get along. Cheers it's friday.

so anyone watch the game last night?

whoa what did i miss .... heheh still in Senters boat here ... ... Nido what was the result

home team won

All hell its Friday and my head hurts. Time to have a Crown. LOL. Thanks for all of the feedback guys.

I never said the kerning wasn't %22evenly spaced%22. I said it was weird. Frankly, it is.

I'm not sure how this is design. You selected a nice typeface and changed the color of the dot on the i.%0D*%0D*And then adjusted the kerning.%0D*%0D*I looked through your gallery and you have some great stuff. I especially like your personal mark, but this one I'm just not feeling at all.

Craven... Umm typography is half of the design, as you should know. BTW the typeface was not left standard it was altered and the dot on the (i) in this font is not perfectly round. It is the little things that make a typeface a design.

I think in this case, typography is the whole design.%0D*%0D*Maybe if you gave me an idea of what you were trying to communicate it would be clearer.%0D*%0D*For instance, why make the dot on the %22i%22 NOT perfectly round? What's the purpose?%0D*%0D*I'm just asking questions, not trying to bust your chops.

Thanks Climax - I see I did misunderstand him about the dot.

Also the the T L P F E was also altered. :) no worries man.

Kerning on or of? I don't know but to me, I think, it seems to be weird.

senterbrands must have been doing this for a very long time. Most experienced designers I know are too arrogant to acknowledge when they're wrong. The kerning is off.

This is the part where they attack your gallery (or lack of)because you offer a different opinion.

FAT !!!

Bart... this is definitely another one of my favs.*I think the reason it looks like the kerning is off is *because the L I and F are thinner than the other letters.*So naturally thats gonna play with your eyes a little.*I'd just slightly moved the L I F apart a little and bring*the E just a hair closer to the F. Thats only a suggestion.*Anyway... great work bro. Keep it up.