Thera Brands

by banskt • Uploaded: May. 05 '10


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Description: This logo was designed for a company that sells branded over-the-counter medicines into the hospital environment. One of the core elements of the company and its brands is “care”. The softer, more personal/human side of the value of “care” is reflected in the logo to help soften and balance the sometimes sterile and impersonal nature of institutional products. I had to ensure that the softer side does not undermine credibility.
Status: Client work
Viewed: 11201
Tags: doctor hospital therapy care

Lets Discuss

portsolio May. 10 '10

Really cool logo, great execution.

alexanderspliid May. 10 '10

The cyan line, and the seperating dot in the tagline is neither. A part from that, it is a great great execution imo. LOVE the mark.

banskt May. 11 '10

Thanks!**@alexanderspliid: I agree with you on the dot in the tagline. But the client really needed that. I had really pushed as far as I could without the dot.*However, the logo was missing something without the cyan line. It was some sort of incompleteness but I could not figure out why, and finally included the cyan line. Maybe I was wrong, I am not too sure on that one.


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