Thera Brands

by banskt • Uploaded: May. 05 '10

Float

Description: This logo was designed for a company that sells branded over-the-counter medicines into the hospital environment. One of the core elements of the company and its brands is “care”. The softer, more personal/human side of the value of “care” is reflected in the logo to help soften and balance the sometimes sterile and impersonal nature of institutional products. I had to ensure that the softer side does not undermine credibility.
Status: Client work
Viewed: 19242
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Lets Discuss

portsolio May. 10 '10

Really cool logo, great execution.

alexanderspliid May. 10 '10

The cyan line, and the seperating dot in the tagline is neither. A part from that, it is a great great execution imo. LOVE the mark.

banskt May. 11 '10

Thanks!**@alexanderspliid: I agree with you on the dot in the tagline. But the client really needed that. I had really pushed as far as I could without the dot.*However, the logo was missing something without the cyan line. It was some sort of incompleteness but I could not figure out why, and finally included the cyan line. Maybe I was wrong, I am not too sure on that one.

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