by banskt • Uploaded: May. 05 '10
This logo was designed for a company that sells branded over-the-counter medicines into the hospital environment. One of the core elements of the company and its brands is “care”. The softer, more personal/human side of the value of “care” is reflected in the logo to help soften and balance the sometimes sterile and impersonal nature of institutional products. I had to ensure that the softer side does not undermine credibility.
Status: Client work
Tags: doctor • hospital • therapy • care