Anthem Creative Group

by anthemcg • Uploaded: Apr. 07 '08

ff9252ee567779539bbc2dd2a101c900.png

Add to Pad (In 1 Pad )

Description: Anthem Creative Group is a design collective consisting of the Anthem Design Group and the Anthem Game Group. The logo is based on the definition of Anthem. A song of loyalty, inspiration or praise.
As seen on: http://anthemcg.com
Status: Nothing set
Viewed: 858
Share:  

Lets Discuss

sdijock Apr. 07 '08

The %22e%22 doesn't really go with the rest of the type. It seems like a different font for some reason. Is the type custom, or an actual font? Regardless, I think the %22e%22 needs modification. I'm also not exactly sure what the lines through the letters are supposed to signify - they almost seem to have no purpose except for decoration. Can you elaborate on their significance?

Reply
anthemcg Apr. 08 '08

The type is a custom one, to note. Initially, the logo was developed as a simplified version of broadcasting lines. I expanded them, and used the movement from them into the center of the type. So, that part is a refrence to the company's initial name which was Broadcast Anthem, ie. ( spreading a feeling of excitement and loyalty ). **Any suggestions with the %22e%22? Is the leading just off to you, or does it need to be uniform.

Reply
OcularInk Apr. 08 '08

One way you can fix the 'e' is by making the horizontal bar thinner in weight. It seems a little too heavy at the moment. Perhaps you can use the same weight as the horizontal bar on the 't'?

Reply
sdijock Apr. 08 '08

I think the %22e%22 needs to be more extended to start - the other letters are wider in appearance. I think you also need to make the %22e%22 slightly thicker at it's thickest points, and a little thinner at it's thinnest points to match your other letters more. It seems to be pretty uniform overall right now.**And thank you for the clarification of the lines - it's nice to know a logo's history.

Reply

Please login/signup to make a comment, registration is easy