Anthem Creative Group

by anthemcg • Uploaded: Apr. 07 '08

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Description: Anthem Creative Group is a design collective consisting of the Anthem Design Group and the Anthem Game Group. The logo is based on the definition of Anthem. A song of loyalty, inspiration or praise.
As seen on: http://anthemcg.com
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sdijock Apr. 07 '08

The %22e%22 doesn't really go with the rest of the type. It seems like a different font for some reason. Is the type custom, or an actual font? Regardless, I think the %22e%22 needs modification. I'm also not exactly sure what the lines through the letters are supposed to signify - they almost seem to have no purpose except for decoration. Can you elaborate on their significance?

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anthemcg Apr. 08 '08

The type is a custom one, to note. Initially, the logo was developed as a simplified version of broadcasting lines. I expanded them, and used the movement from them into the center of the type. So, that part is a refrence to the company's initial name which was Broadcast Anthem, ie. ( spreading a feeling of excitement and loyalty ). **Any suggestions with the %22e%22? Is the leading just off to you, or does it need to be uniform.

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OcularInk Apr. 08 '08

One way you can fix the 'e' is by making the horizontal bar thinner in weight. It seems a little too heavy at the moment. Perhaps you can use the same weight as the horizontal bar on the 't'?

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sdijock Apr. 08 '08

I think the %22e%22 needs to be more extended to start - the other letters are wider in appearance. I think you also need to make the %22e%22 slightly thicker at it's thickest points, and a little thinner at it's thinnest points to match your other letters more. It seems to be pretty uniform overall right now.**And thank you for the clarification of the lines - it's nice to know a logo's history.

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