by andypelotas • Uploaded: Mar. 27 '11
I was asked by an upcoming artist to design a logo based on her music and philosophy. Malegra, her stage name, roughly translates to "it makes me happy". The client can be described as free spirited, energetic, and flexible. Her music can be described as upbeat electro-pop.
Energy and happiness are successfully conveyed in her logo by its use of vibrant color, dynamic shape, and negative space to reveal a smile. The font nicely juxtaposes the logo's curves, giving it a strong foundation and reflecting her bold music.
As seen on: Malegra Music
Status: Client work
Tags: space • negative • smart • smile