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Description: Nazro Car Company required a distinctive logo featuring the initials NZ. The design needed to: Embody speed, precision, and elegance. Appeal to a global audience, emphasizing luxury and technological advancement. Adapt well to diverse branding materials such as vehicle badges, marketing collateral, and digital platforms. Design Process 1. Research and Discovery Brand Analysis: Focused on positioning Nazro as a futuristic and high-performance brand. Market Study: Analyzed logos of competitors like Tesla, BMW, and Lexus for inspiration while ensuring differentiation. Symbolism: Explored themes such as motion, sophistication, and cutting-edge design. 2. Concept Development Initial Sketches: Created 20 sketches, experimenting with dynamic lines, abstract forms, and sleek typography. Inspiration: Speed and Motion: Curved lines and diagonal slants to evoke acceleration. Precision: Geometric structures that highlight technological sophistication. Luxury: Minimalist and premium design aesthetics. 3. Design Execution Typography: Custom-designed NZ with sharp, futuristic round for a high-tech look. Bold, clean font for the full company name to ensure legibility at various scales.
As seen on: www.dribbble.com
Status: Unused proposal
Viewed: 16
Tags: partsservices • autorepair • automotive • carmanufacturer
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