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Description: Client: Lush Wine Events Industry: Wine + Events Based in Chicago, Illinois, Lush Wine Events is a new start-up that hosts wine-tasting events, classes and workshops, teaching people to evaluate and taste wine like pro while learning about wine types, varietals, vineyards and regions. Lush wanted to be seen as wine experts, but not in an intimidating or snobbish way. Approachability was emphasized in the brief, as were opulence, luxuriousness and lavishness – topped with a sexy edge. We came up with a concept that focused on movement with the swirl of wine about to splash out of the glass. Bold and attention-grabbing, the brand identity sports customized letterforms crafted to be refined and elegant. We illustrated the wine glass in an elegant grey and contrasted it with splashy, bright crimson to give a rich, lush look that makes a memorable impression. Zookeeper also created the new business cards, stationery and website for Lush.
As seen on: www.zookeeper.com
Status: Client work
Viewed: 1168
Tags: wine • events
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