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Description: Client: Laserod Industry: Technology With a history that stretches 30 years, Laserod is focused on lasers, which includes micro-machining, drilling holes, cutting, etching, pattering and creating touch-screen displays. Based in Torrance, California, the tech company is poised to head into the nano world where a powerful microscope is needed to see the results. Theses lasers create tiny little holes, thinner than a hair that can get down to a spot size of 5 microns, as the market moves smaller and smaller in size. Laserod was seeking to capture significant marketshare and wanted to get their job shop to a crescendo, with more shifts and capacity, to be the biggest company in the world in that area. Laserod contracted us to create a new brand identity and website. After brainstorming and sketching away, we selected an italic, sans serif font for the logo to convey a sense of movement and action. Thin, horizontal lines shoot behind the white block letters to demonstrate quickness, energy and laser-like precision. The green and blue stripes were chosen to convey liveliness, strength and stability. The new identity symbolizes the company’s high-tech, responsive and precise qualities. Zookeeper also created the tagline, “A Passion for Precision.”
As seen on: www.zookeeper.com
Status: Client work
Viewed: 425
Tags: technology
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