zookeeper-itag-logo.
by Zookeeper • Uploaded: Dec. 13 '13
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Description:
Client: iTag
Industry: Technology
A mobile software company focused on locating lost or stolen cell phones, iTag enlisted Zookeeper to launch their new brand and bring it to market.
Re-imagining their existing identity, Zookeeper struck upon the idea of sonar and sending out a location-based signal for the mark. The i and T in the logotype were crafted to “bend” inward, fitting together to receive the signal. The colors were chosen to represent values iTag wanted to convey, like safety and security.
The identity was featured across many mediums, including their website, interactive ads, social media and TV ads on ESPN and other networks.
Zookeeper also created iTag’s tagline, “Lost. And found.”
“Wow, Dave it looks awesome! I love it. Thanks so much for the work. I am excited to see it all come together. I gotta tell ya, you are a masterful design artist!”
– Lance Parker, iTag
As seen on:
www.zookeeper.com
Status:
Client work
Viewed:
571
Tags:
technology
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