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Description: Client: Grubble Grubble Industry: Gourmet Food + Nutrition Chomp! Celebrity chef James Berry enlisted Zookeeper to bring his new brand to life, making it fun and energetic to inspire healthy eating. Based in Los Angeles, his company needed a name for his new health food products company. We brainstormed and came up with the memorable Grubble Grubble name. Wanting a brand inspired to make healthy food choices fun, we created the new logo and tagline to stand out and gain attention on food product labels. With a flavorful mix of organic foods, Grubble Grubble encourages people to eat a well-balanced diet for optimum health and clarity, plus taste great. Zookeeper wanted to capture the fun and youthful attitude that the brand name embodies. The custom-crafted, heavily altered logotype was created with large, rounded, block letters, which we took a chomp out of the corner. Orange was selected to stimulate appetite and happiness, while radiating the warmth and energy of the company. “I had no idea which way to go with my logo when I hired Zookeeper, yet when I saw what they created for me, I knew they had nailed it!” – James Berry, Grubble Grubble founder
As seen on: www.zookeeper.com
Status: Client work
Viewed: 312
Tags: nutrition • gourmet food
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