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Description: Client: Beverly Coachcraft Industry: Automotive Since 1979, Beverly Coachcraft has established a reputation as one of the top collision repair service centers, specializing in Mercedes-Benz, BMW and Audi automobiles. Factory-certified, the auto body company wanted to reinforce its position as a professional repair shop with high integrity that guarantees its work and the best option for repairing late-model German cars in Los Angeles. Their previous mark, created when the company first opened, looked dated with numerous different applications of the logotype throughout their shop and online presence. This redesign took their existing identity and greatly evolved it. We created the mark to be flawless to reflect the shop’s work, with every angle smoothed, streamlined and equally proportioned. The logotype was expertly typeset to put the emphasis on Beverly, then customized to be completely unique for the brand. The contrasting red and blue were chosen to convey passion and stability. Zookeeper also created the tagline, “Caremanship.” This tagline will be the basis for their new advertising campaign to show how Beverly Coachcraft combines care and craftsmanship to deliver exceptional results to its customers.
As seen on: www.zookeeper.com
Status: Client work
Viewed: 189
Tags: collision repair • auto repair
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