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Description: Client: Benson Marketing Group Industry: Retail Merchandiser Benson Marketing Group provides custom printing solutions to retail stores across the country, delivering hundreds of unique products that include bags, labels and tags. While focusing on country stores that sell folk art and antiques, Benson Marketing Group sought a new brand identity that would allow them flexibility in the future as they expand their business to serve a wider umbrella of stores, while appealing to a largely female client base. Brainstorming and pondering many possibilities, we wanted to create a logo that symbolized the delight a customer would feel when leaving a store with a gift or new find. Zookeeper created a custom illustration of a ribbon, with a playful swirl, and colored it red to pop with excitement. **We’re pleased to announce that Logo Lounge selected the logo we produced for Benson Marketing Group to be in their new book, Logo Lounge Volume 6, published in February 2011. This brand identity was selected by an international panel of judges in an “incredibly competitive judging session with over 34,000 logos entered.” “I love the logo.” – Tony Benson, CEO, Benson Marketing Group
As seen on: www.zookeeper.com
Status: Client work
Viewed: 564
Tags: retail • merchandising • marketing
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