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Description: The agency had got an order to create the style of new format place for citizens of Ekaterinburg. Our сustomer wanted to open in the city a special cafe which had to include a coffe house, a bakery and a shop in it`s structure. This kind of institution is very unusual for Yekaterinburg format of cafe. That`s why we used a special approach in design of its corporate identify. Yellow and green were used as basic colours of style. Green colour emphasizes usefulness of StreetMarket dishes, which are prepared without use of preservatives (sorbates and lactates). Freshness of such products is from 6 hours to a day. Yellow color symbolizes an energy which visitors get from drinking a brand of coffee (visitors particularly appreciated not only the unique taste of the drink, but also its size – 500 ml). Logo is made in a form of round stickers. A special form makes easy the process of labeling the products. We also offered to use a signature element of the website dialogue cloud with the phrase "Mmm,it`s so delicious!". This sentence enhances the emotional involvement of a client when interacting with the product.
Status: Client work
Viewed: 598
Tags: cafe
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