by Wizemark • Uploaded: Sep. 21 '10
Description:
Need your opinion on this one, guys..
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www.wizemark.com
Status:
Client work
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Lets Discuss
is this an update to the font for your transport express logo?
ReplyYep. Sort of. It%60s a complicated situation with their board and marketing team..in short, they have decided not to use any kind of a symbol yet only logotype :( . What you think about this approach?
ReplyThat's unfortunate. That mark was great and this type could not have been more perfect for it. On topic, this looks nicely done.
ReplyIt is unfortunate, ye.. but what you can do except to do what they want you to do and move on. Thanks, Matt. Appreciate your comments.
ReplyJ-E-T-S JETS JETS JETS. I'm a Giants fan though sorry.
ReplyI like the typography flows very nice, maybe you saw it already or it was intentional but the kerning between J%3EE and T%3ES could be a little tighter. It falls apart at the moment and the ET connection emphase this fact.
Reply%22complicated situation with their board and marketing team%22 ha... have the same situation at the moment, they want to go also with a type only solution... :)
ReplyAlex, the kerning is the main reason why i%60ve uploaded this. Wasn%60t sure about it. One time it looks just perfect, next time i see what you said. I%60ve tried to reduce it just a bit, but when size is reduced it%60s obvious that is wrong.. so, still not sure.. Thanks, tho. Eddie 2.
ReplyStill looking out for some opinions on kerning here.. :)
ReplyNot sure if it's helpful for you but I do print my stuff sometimes. One Version on black one on white BG and turn them upside down to check the kerning/negative/positive space :)
Replythe kerning following the 'J' and preceding the 'S' should be tightened up a bit. The bottom of the 'S' will fit nicely under the crossbar of the 'T', and the 'J' should come in just slightly. I know that they all seem evenly spaced (technically), but the eye is playing funky tricks because of the ligature you created. Hope that helps.
ReplyOh yeah...what Alex said lol
ReplyUpdate.**It is helpful, Alex. I%60ve been doing similar without the print tho. Thanks, both.
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