You're forgetting the two elements needed for a successful logo with this design.**1. An effective, unique and iconic identifying mark (and no, paws do NOT count - that's too easy of a solution to be unique)**2. Effective use of typography to further clarify the mark (and don't mistake typography for having words present - it's as much an art as illustration, and every bit as integral to the design)**This logo is a case and point for an argument I've had with many clients who try to save money by designing their own logo. If you don't have the skills to stitch yourself up when you cut yourself open, you go to someone who has been trained to do it. The same should apply to design - otherwise you're stuck with something like this on your store sign - which is every bit as unsightly as a scar.
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You're forgetting the two elements needed for a successful logo with this design.**1. An effective, unique and iconic identifying mark (and no, paws do NOT count - that's too easy of a solution to be unique)**2. Effective use of typography to further clarify the mark (and don't mistake typography for having words present - it's as much an art as illustration, and every bit as integral to the design)**This logo is a case and point for an argument I've had with many clients who try to save money by designing their own logo. If you don't have the skills to stitch yourself up when you cut yourself open, you go to someone who has been trained to do it. The same should apply to design - otherwise you're stuck with something like this on your store sign - which is every bit as unsightly as a scar.
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