Harlequin

by Urbane+ • Uploaded: Sep. 15 '11

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Description: Complete Rebrand for Harlequin Marquees in Dubai. They recently merged with Arena Group in the UK. They decided, rather than take the Arena logo, to modernize their own. They had outgrown their small English tent and Marquee company image. The inspiration for the LogoMark came from Richard Buckminster “Bucky” Fuller and his Geodesic Dome. Using circles to create a solid structure. The geodesics intersect to form triangular elements that have local triangular rigidity and also distribute the stress across the structure. The starting point: Harlequin pattern being a rhombus.
As seen on: http://www.urbaneplus.com/2011/05/harlequin/
Status: Client work
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