by Todytod • Uploaded: Apr. 05 '13
Letter "B" and period (full stop) are extrapolated from the customized typeface logotype (Booking.com) and form the "B+." to create a minimalist contemporary lettermark. This lettermark is only used in situations when it's impossible to use a full "Booking.com" logotype. "B." lettermark communicates two core company values: simplicity and safety.
As seen on:
Status: Client work
Tags: logotype • booking.com • booking.com logo • identity