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not a logo

Hi, KGB--Well I guess it depends on what your definition of a logo is. We used it as our logo for a couple of years and it was very successful for us. We love vector art based logos as much as anyone but even at their highest skill they can often project a cold and impersonal image. We were trying for exactly the opposite with this direction and wanted to evoke an emotional response that was friendly and casual. It became our main identity and we used it on everything potential clients would see. **If you are interested you can see how it was used on a business card at the following page link near the bottom of the page.*http://www.behance.net/Gallery/Stationery--Identity/51577**

Logo is not the definition of the image, its the usage of the image.*Like illustration. A classicist painting can be an illustration, if it was meant to be so. **I don't like it too much though. With a limited palette and gradients, an illustrator could do at least as warm and much less busy job. IMO.

Yeah, I have mixed feelings about it too. Even though it was successful for our purposes, I didn't post it because I think it's a great mark. It's far from that. But I surf through Logo Pond looking for inspiration and different ways of thinking. You never know what will trigger someone else's creative thinking. And while there are amazing logos posted here, most seem to be vector based graphics, and I thought this direction might inspire someone to think or approach their next logo project with a slightly different and I believe broader perspective. But it's not for everyone.

Well, the problem with using photography for your mark is that it was very limited application potential. There are issues with scalability and legibility. It also would most definitely look sub par if ever printed in black and white.

Yes, (LCA Creative) all at you said is very true. But again, for me, and this is just my take, it's more about concept and direction. That's what I look for when I surf through sites like this. You will have to decide the best way to execute your logo based on your clients needs. But I will say, I just finished designing a logo for Rice University. The main version used for most applications is pixel based, but we also produced a vector art version of the same logo for applications that require vector. **But I'm not sure if I should even cite that since I really don't want to discuss pixel vs. vector for logos. Vector/EPS is clearly the way to go for most identity projects. *

On one side it is kind of bizare... I am not realy a fun of it, but on the other hand it is original and creative and I checked the link, it looks quite nice ond the bussines cards. Creativity is on the end what is all about in this bussines.

I'm with you thurmon, I this this nice. Don't listen to anyone that places limitations or rules I say.

id have to say skeptical until i saw the stationery ...