Phoenix Endeavor

by THEArtistT • Uploaded: May. 13 '11 - Gallerized: Jun. '11

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Description: I was commissioned to do a phoenix logo for a gym that trains gymnasts for the Olympics. I studied flame and peacocks to come up with this logo. I positioned the wings up to represent the pose a gymnast makes when they dismount ("stick it"). Unfortunately the client, Elite Endeavor Gymnastics, was already in love with a clip art phoenix they found on shutterstock (image id 35488996) with Elite centered on the chest in a much swirlier font. This was my attempt to steer them in a better direction individually, graphically and legally, but was rejected. They went with the clip art bird anyway. (updated 07/18)
Status: For sale
Viewed: 5,511
Tags: elite endeavor flame cheerleading
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Lets Discuss

THEArtistT May. 13 '11

Thank you for the floats Josiah and Jerron! Thank you very much. :)

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designtofeel May. 13 '11

It is kind of hardcore for gymnastics, but I still like it.

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THEArtistT May. 13 '11

Thanks for the floats Mike, Matt and Sam! **And Sam, I wanted to incorporate the idea of sticking the landing as well as dance into the phoenix. That part at least was easy. They also train cheerleaders. This phoenix is a lot more feminine and less hardcore than the clip art version they wanted.**I'm glad you like it. :)

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logomotive May. 13 '11

One of your better pieces Trish.Simplicity is beauty.

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THEArtistT May. 13 '11

Thanks Mike. Really appreciate it.

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THEArtistT May. 13 '11

Thanks Rudy. :) I really like this one. Glad y'all like it, too.

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Simon™ May. 14 '11

So glad you're trying to steer the client in the right direction. Don't know how you'd incorporate the name on the chest of the Phoenix. Looking so good. Great colour scheme too.

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THEArtistT May. 14 '11

Thank you Simon (and for the float). This one I was unable to. I put Elite in the fire. I have another phoenix that I put it on the chest, but the phoenix is a-typical. The color scheme is all them. They wanted cancer pink and black.**And thank you Luma and Jan for the floats!

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THEArtistT May. 14 '11

Sorry, not a-typical. The phoenix that I put Elite on the chest is completely typical of what is already out there.

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THEArtistT May. 14 '11

Thank you Den and Eddie for the floats!

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THEArtistT May. 20 '11

Thanks again Alena! :)

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THEArtistT May. 23 '11

Thanks for the float, Raoul!

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THEArtistT Jun. 05 '11

Thank you, Yuri, for the float. :)

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cnasshan Jun. 21 '11

I love this design! The only thing that I'd like to see changed is perhaps making the sub head a sans serif like your other logo, and not bold? The mark could be slightly smaller in size as well, give the endeavor just a little more weight. I know your frustrations of trying to convince clients of bad ideas. Good luck!

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cnasshan Jun. 22 '11

%5E%5EJust my first reaction, and just my opinion. :) Either way I think it looks great. good work artist!

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nathantrafford Jun. 22 '11

%5E Sorry, my comment wasn't in response to you, and in retrospect i really shouldn't have posted anything.

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THEArtistT Jun. 22 '11

David, Nathen, Mister Jones, and anyone else who may be interested, I resolved the pirate issue with the original artist on a positive note. No one is more surprised than me. But if anyone wants details, you are welcome to email me.

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THEArtistT Jun. 22 '11

Nash, David, Semen and Jordan, thank you for the floats. This is still the first proof and we have yet to hear back from the client. I will address y'all's suggestions one way or the other very soon. Thank you all. :)

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THEArtistT Jun. 22 '11

It truly was always my goal. I'm just surprised how quickly, nicely and positively it all worked out.

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THEArtistT Jun. 23 '11

Thank you Colin and Cerise for your floats and Valbo for the nice comment. :)

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THEArtistT Jun. 24 '11

In the gallery! Really?

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hitbyreindeer Jun. 24 '11

Congrats! it's a great mark and the font matches it pretty nicely

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THEArtistT Jun. 25 '11

Updated. Bird is smaller and text has been thinned.

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THEArtistT Jun. 25 '11

Thank you for the floats, Ashley and Reno!

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THEArtistT Jun. 29 '11

Rejected! Client loves the shutterstock clip art they found and the layout with the Elite on the chest of the bird. If you do a search on shutterstock for phoenix, it's the first bird that comes up. Ugly. :(

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THEArtistT Jul. 04 '11

Thanks for the float Gert!

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THEArtistT Aug. 12 '11

Thank you for the float Tanji. :)

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THEArtistT Apr. 23 '12

Thank you Serge. :)

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THEArtistT Jul. 04 '12

Does this mean I've finally made it to the big time? This logo appears to have been "borrowed/stolen" by an Asian logo site. I can't interpret the language, so I don't know for sure, but it sure looks like they put their name on it. Now I just need to figure out how to the DCMA (or whatever it is called). Here is the site: http://www.vitbbs.cn/a/LOGOxinshang/2011/0618/23630.html There are plenty of other logos on here that look very familiar to me. Best y'all check it out to see if your logo is also there.

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tabithakristen Jul. 05 '12

Hey Trish :) I've seen my work on that website before. I translated the page and it's actually just a blog showcasing a collection of logos. The title of the page translated is, "Trend of beautiful logo design works." I'm not happy about how they tag each photo with their website but, I'm pretty sure it's harmless.

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THEArtistT Jul. 05 '12

hmm. well then I'll just send them a strongly worded email that they best take their tag off and link the logo back to where they found it like other appreciation/inspiration sites do, or they have to take it down. I'm not happy it doesn't have my name associated with it as the designer, and their playing with it compromised the quality. Thank you, Tabitha. Thank you for letting me know. I don't want to shut them down if they are truly just trying to be appreciative.

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THEArtistT Sep. 04 '12

Thank you all for the recent floats!

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THEArtistT Apr. 28 '13

Thanks for the recent floats, guys! Much appreciated.

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Konec Apr. 29 '13

very nice, i like the curves of the bird, and the pose gives grace to the logo and the type fits very vell

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