Mar. 11 '09
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This is the finished logo for a fly fishing guide service in Dillon, Montana.
As seen on:
What has changed?*The font is still there.
Perhaps Trish was right. The target market would probably like the font. I also think another option could have been just the text with no boat. Because that fish shaped 'e' with a line coming from it's mouth looks good as a stand alone design.
Depending on the advertising, this design can go as is or just the type alone without losing any of its identity. There is nothing wrong with splitting or paring down a logo for different types of uses as long as the identity ALWAYS stays consistent.
Paul, the line is now taut and the text is larger. I think he also tried to take out any distortion you mentioned. I never saw it but the text looks stronger.
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