Esperanza Center

by SuperDave4eva • Uploaded: Feb. 10 '09

fc79117cefa3e8d83fcf54ba2d1f8145.png

Add to Pad (In 2 Pad s )

Description: After some comments that were left on logooftheday.com I revised the arm to be more realistic.
As seen on: logooftheday
Status: Nothing set
Viewed: 3373
Share:  

Lets Discuss

THEArtistT Feb. 11 '09

Yeah, much better. I love this.

Reply
nido Feb. 11 '09

i might be wrong.. but I have seen this somewhere before.. im sure it was with a dog rather than a horse though... ?

Reply
sdijock Feb. 11 '09

@SuperDave - Maybe it's just me, but I find the composition of this logo somewhat creepy. Not trying to be offensive, just stating how I feel.

Reply
THEArtistT Feb. 11 '09

I do not understand why you would find it creepy? Never been around a horse? Ever watch horse racing? That is how you hug a horse. And horses hug back, more often than not, because of the mutual grooming instinct (necks are itchy and hard to reach). You'll see horses 'hug' each other just like that.

Reply
Art Machine Feb. 11 '09

Nido, theres one with a horse too, %22Old Friends - Retired Thoroughbred Sanctuary%22 is the logo you think of. *And whats creepy about this is, in my view, the white eye on the black horse.

Reply
mikemetcalf Feb. 11 '09

While I think the concept is good, I agree with other posters who find it just a little unsettling. I appreciated THEArtistT's comments. She helped give me a little more context from a different perspective. Regardless, the horse looks like he was perhaps raised from the dead (with the white eye), and the human figure looks naked (not sure that matters). Maybe just doing a warmer version of this an earthy brown or something would help it feel less cold and scary.

Reply
THEArtistT Feb. 12 '09

The Esperanza Center is a place where they use therapy in conjunction with horses to help with depression and what not (if I remember that correctly from the original posting of the logo). So the horse hug and the person being 'naked' (vulnerable) is perfect. I don't see the eye as looking dead. But I guess I've seen a lot of logos where that is the norm when a horse head silhouette is used (raised on a ranch and bred registered paints and quarter horses). If she reversed the logo, or used a warmer color it should appease y'all, but I like the plain black %26 white version the best.

Reply
sdijock Feb. 12 '09

@THEArtistT - Thanks for the insight, but it doesn't serve to make the image any less creepy for me. In all honesty I haven't been around horses much in my life, but that actually makes me the right type of person to weigh in on the logo since you can't guarantee that your audience will have been around horses either. So by your definition, if a prerequisite of understanding and appreciating this logo is to have grown up around horses than than the mark is destined to fail as it doesn't relate to audiences outside of that circle.

Reply
THEArtistT Feb. 12 '09

I don't think so. We don't know the final color version of how this will be represented. And I think what the center is about is more of a draw than the logo itself. That and the logo has already gotten much more positive feedback than negative. Sorry guys, you are in the minority.**On the other side, however, horses have been used in demonic illustration for a long time mostly due to the position and shape of the eyes (and ears). They aren't gentle giants to everyone. So your points of view are not off base.

Reply
sdijock Feb. 12 '09

Sorry, but I don't think color alone is going to resolve it for me.

Reply
gyui Feb. 12 '09

@ nido, reminded me of this logo:%0D*%0D*http://logopond.com/gallery/detail/35800%0D*%0D*execution is totally different, but the concept is there.

Reply
superdave4eva Feb. 12 '09

First off let me thanks for all the comments, as I believe all comments are good comments!**@THEArtistT - Thanks for you support and understanding of the logo.**@sdijock - Nothing wrong with stating how you feel... I appreciate the feedback.**@nido - Well I have been uploading this logo to a fair number of sites, but I can assure you this is completely original. You can check out an animated progression of this logo at:**http://manifestbozeman.com/blog/2008/12/19/cool-animation-of-the-progression-of-a-logo/**@Art Machine - The eye of the horse has been an issue with this logo from the beginning, but in order for the logo to work when it gets very small, this is the best compromise. Also, I searched for the logo you suggested but could not find it.**@mikemetcalf - The logo is usually in blue (the organizations color), and they absolutely love it. We are designing their website right now and it is going to look great with the color palette!**@gyui - Thanks for posting that URL, I hadn't seen that logo before, but I really like it. For more cartoon-y than what I was going for though.**TO ALL - This logo was designed for the horse community, with that being said, it truly connects deeply with that group.**If anyone would like to read about the whole logo design process, please check out:**http://manifestbozeman.com/blog/2008/12/17/logo-progression-local-non-profit-gets-a-new-look/**Again, thanks for all the input, and I would appreciate your floats so that even more of the design community can share their thoughts!**Sincerely,**SuperDave4eva***

Reply
superdave4eva Feb. 13 '09

Wow... just noticing all my typos in the above statement. I need to get more sleep before leaving comments! Lol!

Reply
rina Feb. 13 '09

I like it. Reversing the colors will make it friendlier...like to see a white horse.

Reply
superdave4eva Feb. 15 '09

@Art Machine - Great find... that is a very cool logo as well!

Reply
jerron Mar. 12 '09

I like this mark, I would just like to see a little more space between the right side of the arm and the edge of the curve.

Reply

Please login/signup to make a comment, registration is easy