Jun. 19 '08
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Rough of a logo for Everest Logistics a transport and trucking company. Opinions welcome!
Pretty clever if the subject matter was a nature-based company. I see mountains with a reflection of the mountains in water - that I like. But it doesn't play into a trucking company very well. And why is the %22est%22 a dark gray when the %22ever%22 is black? I don't see a reason to do that.
Of the three you posted I like this best. I see where the inspiration for the mountain imagery comes from, but I agree with KGAspeed. Maybe you could put some lines through the font to suggest speed and at least tie in the transport component of the company.**I'm working on a logo that specialises in bullet proofing cars for the Asian market with a less than descriptive name, which is proving to be challenging - good luck!***
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