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Smart Plumbing

by Siah-Design • Uploaded: Dec. 08 '09

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Description: Unused proposal done for "smart plumbing".

Copyright Josiah Jost and Siah Design © 2009

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Status: Unused proposal
Viewed: 9139
Tags: bulb light water tap
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siah-design Dec. 08 '09

Thanks Mike. Client wasn't opted for one of my other concepts though. I'll have to share that one once everything is finalized.

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logomotive Dec. 08 '09

well if it beats this one it must be good.

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brandclay Dec. 08 '09

^ it doesnt,...

doesnt the client always pick the wrong one?

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siah-design Dec. 08 '09

David, that's true ^. While I really liked the concept I knew the other concept would match his brand need more appropriately. And sometimes the best logo/face for the brand won't be really clever or win any awards... And that's fine.

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mabu Dec. 10 '09

Such a great job, Josiah.

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nido Dec. 10 '09

i think it's a bright idea...

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logomotive Dec. 10 '09

I disagree with your clients Josh, sorry just do. This is brilliant!! I asked my kids what they see (of course they are logo gurus now) they said "light bulb and water." Client has a problem or leaking facet or wants a plumber they will remember this mark and name. This is a Laymens logo, in other words EVERYONE will understand it and remember it, and that to me makes this bullet proof logo.

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siah-design Dec. 10 '09

Mike, thanks for your thoughts.

I like to ask young minds what they see in my logos, too. A great way to test how the concept comes through. :)

The client's main reason for not going with this concept was because he didn't want the light bulb. Plus he liked the other concept more because he felt it was a more conservative and brandable.

That being said, would love to use this logo in the future. It is memorable and may fit another plumber's brand more appropriately. But I kinda doubt I'll have another "smart plumbing" project anytime soon. :)

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lundeja Dec. 10 '09

Yeah clever logo, but you definitely see the light bulb first and foremost which I think is a problem. First impressions are everything and I think for plumbing AND electric, this is brilliant, but for plumbing it misses a mark.

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OcularInk Dec. 11 '09

I gotta agree with David and Jared. First impressions are everything and the first thing you see is a light bulb.

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OcularInk Dec. 11 '09

Still, a great concept Josiah.

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siah-design Dec. 11 '09

^ Yea, that's the reason we went with the other monogram concept. When their van with the signage drives by you and you only see it for a second it's beneficial for it to be "gettable".

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dbunk Feb. 26 '10

very smart very siah

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