by SashaEndoh • Uploaded: Jan. 02 '15
AT&L Canada are a boutique freight forwarding, transport, and shipping company based in Montreal, Canada. Recently purchased by another company they needed a new look that would match their new status.
The logo embodies the strategic side of the client’s work with clean architecture-inspired aesthetic and an inter-connected flow of lines. The brandmark is made of the company’s abbreviated name (AT&LC), is unique and easily recognizable. The colour scheme is simple and monochromatic to convey a serious attitude, experience, and trust of a slightly larger company size. The logotype is inspired by the angles and lines of the brandmark.
As seen on: Sasha Endoh Design
Status: Client work
Tags: freight • shipping • transport • corporate
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