by Samijoemansour • Uploaded: Jun. 24 '13
From Bees honeycombs to the giants causeway, hexagonal patterns are prevalent in nature due to their efficiency. Just like squares and equilateral triangles they fit next to each others without any gaps. The shape makes efficient use of space.
In an hexagonal grid each line is as short as it can possibly be if a large area is to be filled with the fewest number of hexagons. This means that honeycombs require less wax to construct and gain lots of strength under compression.
Thus the hexagon represents the different sections (design, photography, digital, branding, web, etc..) strongly united under one syndicate.
Status: Work in progress
Tags: initial • typography • advertising • syndicate